A feminist critical analysis Essay Example | Topics and Well Written Essays - 500 words

A feminist critical analysis - Essay Example In Ibsen’s dramas the readers and spectators won’t find exceptional people, events and characters, who act as â€Å"a mouthpiece for the author’s ideas†. We see ordinary people with their problems and passions, accomplishments and shortcomings, who live in representative conditions of the era. The play A Doll’s House, written in 1879, is a full transition of the playwright to a new, realistic drama. This play was appreciated primarily as a work written in defense of the emancipation of women. But Ibsen mentioned that the play was more meaningful: in A Doll’s House he touched upon the central subject of his oeuvre - personal freedom in general and achievement of personhood. At first thought, Nora, the main heroine of the play, is just a doll, a cheerful and small-minded mistress of a quiet and tidy house. Husband of Nora, Torvald Helmer, treats her not as an equal individual, but as a toy. For eight years they lived together, Torvald has never talked with Nora seriously. Torvald’s attitude to wife was vividly demonstrated in the episode when he led Nora away from masquerade right after tarantella just to â€Å"keep effect on the audience† she made by a beautiful dance.

Using Relationship Marketing to Improve Customer Relations Dissertation

Using Relationship Marketing to Improve Customer Relations - Dissertation Example The current dissertation aims to investigate the customer relationship marketing strategies of Marks and Spencer following its rebranding efforts. The main objective of the research is to allow a comprehension of the changes that had occurred among customers’ attitudes towards the brand. Both primary and secondary research data shall be used in accomplishing the following objectives of the dissertation: Determine and investigate the target audience being catered to by Marks and Spencer; Discuss the competitive environment in which M & S plays in; Assess the competitive edge of the company as a global brand through a customer relationship survey. The researcher concluds that Marks & Spencer should leverage more on its customer relationship marketing strategies, particularly convenience, being a strong global bran, and competitive cost. Moreover, in drafting its next branding strategic plan, it should aptly consider the following factors which are deemed improvement areas (lowes t scoring items): ambience of the store and personalised service. On the other hand, it may leverage more on its highest scoring items, namely, promotional offers, being a strong global brand, competitive cost and convenience. The results propose that customers have a very obvious recognition of the overall brand image of Marks & Spencer as a clothing company. More specifically, the company was perceived to have a clearly focused position within the UK retail clothing market and to be successful in communicating their brand to customers.